How Chris Hughes Helped Launch Facebook and the Barack Obama Campaign

The main takeaways: - Volunteers given tools to create their own local groups - Keep volunteers interacting in the real world, not just online - Provide structure -- let people communicate info about when and where things are happening - Provide materials -- training, talking points, logos, help with permits, etc - Help volunteers find other local volunteers (Blue State Digital's Neighbor-to-Neig...

Fast Company • Mar 18, 2009