Brian Elliot: Four Lessons from New York on Engaging Straight Supporters
The central tool of our campaign was the Friend-setter page, a personalized click-to-call tool that lobbed over 8,000 supportive calls into Albany. These pages worked much like an all too familiar marathon fundraising page but, instead of raising money, these pages raised political actions. Anyone could set up a Friend-setter page for free, set a goal for how many friends of theirs they wanted to ...
David Mixner • Aug 30, 2011