"We use a lot of hyperbole and I think that's always dangerous," says Mutty during a Yes on 1 strategy session, at the time on leave from his job as public affairs director for the Roman Catholic Diocese of Maine.

"You know, we say things like 'Teachers will be forced to (teach same-sex marriage in schools)!' " he continues. "Well, that's not a completely accurate statement and we all know it isn't, you know?"

"No," interjects a woman off-camera. "We don't say that."

"Let's look back at our ads and see what we say," Mutty persists. "And I think we use hyperbole to the point where, you know, it's like 'Geez!' "