Only 0.3 percent of the newshole in the surveyed media was devoted to same-sex marriage in 2009. For perspective, 2009 included the California Supreme Court's ruling on Proposition 8, the Iowa Supreme Court's approval of same-sex marriage, marriage battles in Maine and Washington, and the approval of same-sex marriage in Washington, D.C.

Same-sex marriage stories did the best in newspapers, where they represented 0.5 percent of stories, compared to 0.1 percent on evening network news, 0.3 percent on online sources, 0.2 percent on morning network morning news, and 0.3 percent cable news.