Given the experiences of the "No on Eight" effort, it should have been rather obvious that 2010 was never a realistic option.

Our efforts last year were hampered by disorganization, indecisiveness and lack of a consistent and coherent message, all compounded by the compacted time frame in which campaigns are waged.

A thoughtful and coherent strategy needs to be in place way before the electioneering actually starts. In our last effort our team was reactive and unsure of our own message. We cannot have a replay of the Proposition 8 campaign.