1. Our campaign to win must begin now, regardless of when the movement decides to place a marriage equality initiative on the ballot.

2. To unite the strength of activists across California, the campaign must be independent, accountable, and not dominated by any one organization.

3. To gain the trust and full commitment of supporters, the campaign needs a representative and functional governance structure.

4. Victory on election day requires a strong, experienced campaign manager who understands California politics and has won battles like this before. Our opposition is well-organized, and we need exceptional leadership on our side to prevail.