Asian Americans have been building grass-roots support in Chinatown, Little Tokyo, Filipinotown for four years. Gays, lesbians and straight allies have talked about the often-taboo topic of homosexuality, set up booths at festivals, harangued non-English language media to change coverage and lobbied elected officials for support.

"What we felt we had to do is talk to people who aren't on our side. So that's why we do these crazy things like walk through the streets of Chinatown as part of the New Year's Parade. That's why we go out to festivals from Little India to Little Tokyo and talk to complete strangers," said Marshall Wong, co-chair of Asia Pacific Islander group API Equality.