Equality California organizers said Thursday they remain hopeful that Proposition 8 will be overturned. But they say they are moving ahead with grass-roots organizing to sway public opinion and prepare for another ballot battle as early as in 2010.

"We're committed to moving public opinion no matter what the court says," said Geoff Kors, California Equality executive director.

The group is raising money for the TV campaign, and hiring 25 full-time organizers to hold public events over the next 100 days, work closely with clergy to influence congregations and knock on 40,000 doors in parts of California where Proposition 8 did well.