"Fresno represents middle America values, and we can start changing our neighbors' feelings about equal marriage beginning right here in the Central Valley," said lead organizer Robin McGehee, a 36-year-old college professor who married her longtime partner last year. "We're doing exactly what the freedom riders would do in the South in the 1960s, which is reaching into communities that are different from us so we can all live in equality."

Gay activists believe their campaign against Proposition 8 focused too much on liberal urban enclaves along the coast, failing even to reach out to the state's rural regions. The measure passed with nearly 69 percent of the vote in Fresno County, compared to 52 percent statewide.