In terms of work that needs to be done, areas Kendell identified are: public education, rural outreach, faith outreach, and outreach to communities of color by LGBTs of color. All of those cost money and require an infrastructure to be in place, she noted.

"We don't have the depth of resources to execute all of those need areas. To do that, to run a grassroots, viral [campaign] in 18 months is a multimillion-dollar proposition," Kendell said, referring to a timeline for a possible 2010 ballot measure.