Geoff Kors, Executive Committee member of 'No On 8', stated that the 'No On 8' campaign worked with social psychologists who interviewed people opposed to marriage equality even though they supported housing and employment rights for GLBT people. What they found was that ʻrights argumentsʼ did not appeal to this group of people when emotional appeals did. This resulted in the ʻGarden Weddingʼ ad which tests showed was highly successful in changing peopleʼs opinion to favor marriage equality. Kors said that the "biggest mistake is that we turned everything over to political consultants."