ToKnowUsFirst.com (disclosure: it's run by a friend of a friend of SFist). They're putting together some attractive ready-for-television PSAs about the California families who deserve the rights and responsibilities of marriage -- including the 1,138 that they're currently denied.

They've worked out a smart media strategy for getting the ads into areas that need them most: counties that voted yes on Prop 8. GTKUF needs to raise funds to get the ads on TV -- and they need the funds right now. You can donate via Google Checkout, and your donation is tax-deductible. This one is a smart, worthy cause -- if you were wondering which post-Prop-8 groups deserve your financial support, look no further.